Wednesday, March 20, 2013
Jeannine O'Neil, the VP/CMO for J Campbell Social Marketing, a Beverly based Social Media firm, shares her recent post, 'The Branding of a Star.'
Wednesday, March 20
This article was originally posted on Beverly public relations analyst Jeannine O'Neil's blog. Click here to check it out. Situation/Background: Have you tuned into American Idol this season? If so then you have witnessed the brilliant marketing of an up-and-coming star. More importantly you have witnessed American Idol sit in the wings watching as this 18-year-old dominates the competition, blows away the judges and personally builds her brands. I am talking about Angie Miller. Disclaimer: I haven’t watch “Idol” in a few seasons so there could very well be another who has done something similar. This is the first time I have witnessed this and it is brilliant! Strategy: Idol is now in its 12th season, spewing out many stars in its …
Tuesday, March 12, 2013
A letter from Beverly Chamber of Commerce president Gerald MacKillop, Jr.
Tuesday, March 12
To the Editor: On February 28, The Beverly Chamber of Commerce hosted the 2nd Annual Beverly Business Awards at Danversport Yacht Club to celebrate the dedication and commitment of the business talent and the entrepreneurial spirit that exists within Beverly. The Beverly Chamber of Commerce staff and Board of Directors wanted to recognize the exceptional talent of the business men and women of Beverly who make a difference in our Business Community. Jo Broderick, Dean of College Relations at Montserrat College of Art served as the Master of Ceremonies at the event More than 250 people came to support the Beverly Business community and recognize the award nominees. The winners in each category were: The Leslie S. Ray Hall of Fame Award …
Monday, February 11, 2013
Are you satisfied or frustrated with how the town handled the area’s fifth largest snowstorm in history? Let us know by posting a comment below.
Now that the snow has fallen, and started to melt, it’s your time to rate how the city's plows handled the more than two feet of snow that fell Friday and Saturday. On a scale from one to ten, feel free to give praise or thanks, express frustrations or offer up constructive criticism in the comments below, and keep in mind, the blizzard was the fifth largest snowstorm in New England history. Check out Beverly's blizzard photos here.
Saturday, February 9, 2013
Do you agree with the governor's decision or was it too drastic?
All non-emergency drivers were ordered off the roads on Friday when Gov. Deval Patrick issued an executive order banning travel during the blizzard. (Editor's note: The ban is lifted statewide as of 4 p.m. Saturday.) Patrick's executive order is being praised by some and bashed by others, reported The Boston Globe. While former Massachusetts Gov. Michael Dukakis, who was in charge of the commonwealth during the Blizzard of ’78, praised the governor’s move, others called the order “tyrannical” and say the strict ban and hefty fines were too much, according to The Globe. Those caught violating the ban would face up to a year in jail and a $500 fine. What do you think? Do you agree with the governor’s decision or do you think the travel ban …
Friday, January 25, 2013
A Patch blogger's post about not helping her children on the slide is being debated across the country.
A Patch blog from Alameda, Calif., called “Please Don’t Help My Kids” has struck a nerve with readers across the country. Posted in September, the blog has taken off over the past few weeks as it has found a second life through social media sharing. The blog has 124,000 Facebook recommendations and 833 people have tweeted the blog. The blog is an open letter to other parents at the playground. The blogger Kate Bassford Baker’s basic request is for parents to not help her daughters on the slide. She wrote that she wants her daughters to do things and learn things on their own. Learning to walk up the slide’s ladder is the first step to learning new things and overcoming obstacles, she wrote. “Because, as they grow up, the ladders will only …
Friday, January 4, 2013
Let us know by posting a comment in the comments section below.
With 2012 in the books, we want to know: What should be the city of Beverly's top priority in 2013? Maybe it's the continuining revitalization of downtown, or perhaps a focus on construction projects around the city. Maybe you're thinking crime prevention and police activity, or the improvement of certain road ways or school buildings. Let us what you think is a top priority by posting a comment in the comments section below.
Tuesday, October 23, 2012
The Community Preservation Act will be Question #4 on this year's ballot in Beverly. Do you support it?
The Community Preservation Act, a proposed program to create a Beverly-controlled fund for historic preservation, affordable housing, open space and recreation, will be on the ballot Nov. 6. Tonight, there will be an open meeting at the Beverly Farms Branch Library, where the CPA for Beverly will introduce the facts about the program and dispel any misconceptions. If you've already made up your mind about the ballot question, we want to hear from you. Would the CPA be a good idea for our community, or can we do without it? Let us know what you think in the comments.
Monday, October 15, 2012
A letter from Andrew DeFranza, on behalf of Harborlight Community Partners.
Monday, October 15, 2012
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Friday, September 28, 2012
Massachusetts home sales are up and unemployment below national average.
Exactly four years ago this month, the bottom dropped out of the U.S. economy. Lehman Brothers declared bankruptcy on Sept. 15, 2008. The next day, the Federal Reserve announced a bailout of AIG. Bad news continued to pile up almost daily, with the stock market collapsing and millions of jobs vanishing. No single factor will define such a complex process as selection of a president, but none might be greater than the simple question: Are you better off than four years ago? In Massachusetts, the state unemployment rate in August was 6.3 percent, up from 6.2 percent in July. Unemployment in the Commonwealth peaked at 8.7 percent in August of 2009. Nationwide, unemployment was at 8.1 percent in August 2012. Sales of single family homes in …
Friday, August 31, 2012
A letter to the editor from Fr. David J. Barnes.
Friday, August 31, 2012
To the Editor: The other evening the doorbell of my parish rectory rang and when I opened the door I discovered a rather confused elderly woman. I contacted the Beverly Police Department and Officer Jeff Tache arrived and assisted her. He was courteous, pleasant, and in a relatively short period of time won this woman’s trust and confidence and was able to offer her the assistance that she needed. Sometimes, all within the same shift, a police officer is called upon to intervene in a domestic assault, approach a stolen car with tinted windows, and deal with an intoxicated person who is being disruptive. Fairly often, many of the people they encounter lie to them without any hesitation. It is easy to see how a person in that line of …