Local Voices
Signature Healthcare Names Rattle as New Agency
BEVERLY, Mass – Brockton, Mass.-based Signature Healthcare has named Rattle as lead agency to launch its affiliated medical specialties with Beth Israel Deaconess Medical Center, according to Sally Murphy, Partner and Director of Client Services for the agency. The account was awarded after a quiet review of local and regional agencies. Billings were not disclosed.
Working with Signature's Director of Marketing Lorraine McGrath and Beth Israel Deaconess Chief Marketing Officer, Rhonda Mann, the Rattle team will be creating marketing support material to launch the affiliation and the shared collaborative care specialties. Positioning and branding work for the agency will use online, print, outdoor and broadcast media, according to Ms. Murphy.
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Commenting on the assignment, Ms. Murphy said, “With so much volume in the media about healthcare including mergers, acquisitions and affiliations, we look forward to defining this exciting new relationship in a differentiating and powerful way.
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Media planning and buying will be handled by the agency and new work is expected to appear in late spring of 2014.
About Signature Healthcare
Signature Healthcare is a multi-specialty hospital and physician group comprised of Brockton Hospital and Signature Medical Group - more than 150 physicians practicing in 11 ambulatory locations. We are a not-for-profit community based healthcare delivery system in Southeastern Mass. providing the full range of high quality primary care, specialty care, hospital care and related ancillary services on a coordinated basis delivered at a low cost. More at: http://www.signature-healthcare.org.
About Beth Israel Deaconess
Beth Israel Deaconess Medical Center is a patient care, teaching and research affiliate of Harvard Medical School, and currently ranks fourth in National Institutes of Health funding among independent hospitals nationwide. - See more at: http://www.bidmc.org.
RATTLE is an award winning, full-service advertising agency providing best-in-breed branding and integrated marketing solutions for a wide roster of clients including Boston Harbor Cruises, BTS Asset Management, Enterprise Bank, Destination Salem, Connecticut Science Center and Samuels & Associates. For more information: see www.rattlethemarket.com.
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