Beverly Resident Creates 'Measuring Up' Shopping App

Beverly resident Lauri Chertok said she can still remember the not-so-happy memories of struggling to buy clothes with the 'right fit'.

But now that she's created 'the new way to shop,' it's no longer a problem.

Chertok launched the 'Measuring Up' shopping app for Apple 'to bring joy and efficiency back to clothes shopping.'

"I came up with the concept after working in children's retail and dealing  with the kids and grownups struggling to buy clothes and get the right fit," Chertok said.

So what exactly is 'Measuring Up?'

The app comes with complete instructions on how to measure, record and store each person's body information, as well as how to measure the clothing for a perfect fit.

Measuring Up also automatically converts measurements taken in inches into centimeters if needed when traveling or buying clothing online or from a catalog.

Measuring Up is for sale on the Apple App Store for $1.99.

Check out the video attached for more information.